Pavlick Boyle Dentistry

Project Details

Client Pavlick Boyle Dentistry

Date Ongoing Service Contract

Services Branding, Web Design, Print Design, Signage, Social Media, SEO & Search Marketing

View pavlickboyledentistry.com

During our website development process, we completed a re-brand, and updated all of the office’s print materials including business cards for the doctors, appointment cards for patients, QR Code cards to help promote their website and Facebook pages to patients, and their practice brochure. We also created some high-quality office signage to help notify their patients about services like teeth whitening and other cosmetic products and procedures they offer at the practice.

After the launch of the website, we began regular promotion on Facebook with monthly posts and engaging giveaways, all of which successfully increased traffic and community awareness of the practice and their services. Online marketing such as occasional Google Ad Words campaigns combined with custom website landing pages helped accelerate their patient intake, and they are enjoying a full schedule for several months into the future. They’ve also increased their business hours on certain days to accommodate the increased patient load. This was all completed by re-allocating their existing yearly marketing budget, previously spent mostly on local newspaper ads, , phonebook promotions and radio ads. We guided them into a strategy that spends their advertising funds more wisely online, while incorporating a more calculated print placement plan, that yields more consistent and trackable results.

In 2017, we overhauled their website on the very popular WordPress platform, and they now enjoy faster website updates and a more refined look, which saves them money and improves their patients’ experience while using the website. As the internet continues to evolve and standards of practice change, we stay on the cutting edge, constantly improving our offerings and in turn, our clients’ experience.

We’ve also completed updates to their print ads in local papers and our local phone book, and implemented a review incentive program for their patients. Our social media campaigns continue to drive quality traffic to their website, and we are considering adding our diverse video services to their marketing strategy next.

Read more about their experience with b.a | multimedia below, and feel free to contact them for a reference or to discuss their many great dental services.

“Pavlick Boyle Dentistry had an older website that was created under a contract with yellowbook.
It had a separate mobile site that did not reflect our brand. Our facebook page was also dull and
stagnant. b.a | multimedia guided us through the whole separation process, and cut our costs!

We reached out to b.a | multimedia because one of our patients, a restaraunt owner, worked with
Blaise on their web presence, and he came highly recommended. His combination of technical
knowledge and diverse digital media expertise made it an easy decision. He developed a website
that exceeded our expectations, and through his multimedia projects and web-based advertising
offerings, continues to help our practice grow.

After we launched our new site, Blaise put in place a flexible, on-demand marketing strategy for both
Google and Facebook that has boosted our web traffic, and generates new patients regularly.
We continue to trust b.a | multimedia for our marketing support,
extending to projects outside our original website contract.”